work showcase - Direct email design and coding

I managed over 40 email campaigns each week across a wide range of industries like banking, automotive, healthcare, insurance, public sector, utilities, and retail. Through this, I fine-tuned how to communicate effectively with different audiences.

I also led a talented design team, ensuring every campaign looked great and stayed on-brand. This experience gave me a deep understanding of email marketing, focusing on creating campaigns that truly engaged, driving higher open rates, clicks, and conversions.

I created responsive emails that adhered to the company's brand guidelines, ensuring a consistent and professional look across all communications. I focused on designing layouts that were visually appealing and adaptable to both mobile and desktop, so they looked great on any device.

By prioritising responsiveness, I ensured each email maintained its impact, whether opened on a smartphone or a computer. This attention to detail provided a smooth, engaging experience for recipients and enhanced the effectiveness of our email campaigns.

Creating responsive emails meant navigating the unique challenges of email HTML and CSS. I ensured emails looked great on all platforms, even older ones like Outlook 2005, by testing across 70+ clients and fixing any compatibility issues.

By using tools like Salesforce Marketing Cloud and Adobe Campaign, I streamlined email creation, personalisation, and deployment. This combination of coding expertise, thorough testing, and platform integration guaranteed that every email provided a consistent and professional experience across all devices.